Bootlegger sells jeans in every cut, fade, and color imaginable. They came to us wanting a print campaign displaying their wide range of styles. Our answer: to convey the message by using objects other than jeans. The result was a successful campaign that cleaned up in Canadian awards shows and made it into the CA Annual.
Print/Outdoor
We also thought up some interesting point of purchase promotions; one was to include a pack of pink razors with the purchase of every pair of low-cut jeans.
Print/Outdoor
Print/Outdoor
